Waverley paint will be sprayed over the roofs of some of India’s most important buildings as part of a campaign to “save the city”.
Waverly, a white-hot blue paint, will be spray painted over all of the houses and offices of the Government of India (G-II) and over most of the city’s main roads.
It will also be used on buses, ambulances and in many of the government-owned factories, according to a release by the G-II.
The campaign, dubbed “Waverley in the City”, aims to raise awareness of the plight of Indian workers in the paint industry.
In January, an NGO, People’s Solidarity and Peace Foundation (PSF), published an article on the plight in India’s paint industry, which is in dire straits due to the rise of black paint and the collapse of the country’s manufacturing sector.
The article said India had one of the highest per capita paint consumption rates in the world and, according, had to pay up to 50% more to workers than its international counterparts.
But this year, the industry is facing a crisis as a result of high-polluting industrial emissions, the pollution of groundwater and the loss of biodiversity.
Waveryl paint has also been implicated in many pollution-related disasters, including a devastating fire in Delhi in April.
“The paint industry has been a victim of industrial pollution.
We will not tolerate this pollution,” said G-III Minister Jairam Ramesh in a statement.
More than 10 million paint workers work in the Indian paint industry and the paint market is estimated to be worth over Rs 7,000 crore ($1.9 billion).
The paint companies say they need to spend Rs 1,000 crores to address the pollution.
Paint is used in everything from clothing to jewellery, car parts and furniture.
India’s paint production capacity is about 60 million tonnes of paint a year, according the World Paint Market Association (WPMA).